Independent build studio · Oakland, CA

A logo. A site. A tool that moves the work.

OOG turns a real business need into a real thing people can use. Identity systems, sharp websites, and custom tools, built to be opened, used, and kept.

13 live buildsreal domains, real billingopen any one and break it
Build board / current work● LIVE
A clear brief becomes a thing that runs.
Identity, site, or tool. Built around the job it has to do.
Output: a real asset, a live URL, and a system you can keep using.

What needs to exist?

Pick the part you need built.

OOG does not sell a vague transformation. It makes a specific thing that has a specific job to do.

01 / IDENTITY
"We need a mark that feels like us."
A usable logo and visual system with a point of view, not a generic set of shapes.
02 / WEBSITE
"We need a site that explains the work."
A clear digital front door with the right story, right pages, and an obvious next move.
03 / TOOL
"We need this process to stop living in texts."
A small system, dashboard, intake, or automation that gives the work a home.
04 / PRODUCT
"We have the idea. It needs to run."
A real product experience with user paths, payment, data, and the pieces that make it usable.
05 / LAUNCH
"We are close. It needs a finish."
The last mile: hardening, content, mobile, visual polish, and getting the thing into the world.
06 / SYSTEM
"Our tools do not talk to each other."
Practical connections between the tools you already pay for, without creating a new mess.

The build standard

Three working outputs. Not a deck.

The work should be visible early, usable at handoff, and built around the actual people and operations it serves.

01 / SIGNAL
A position you can recognize
The visual and verbal choices that make the work legible before anyone reads the fine print.
02 / PATH
A next move that is obvious
Pages, screens, and flows that give the visitor or user a clear way forward.
03 / SYSTEM
The mechanics underneath
Forms, intake, handoffs, automation, billing, or data — the parts that make a build work.
04 / PROOF
Something real to open
A live URL, build, prototype, or artifact that lets you judge the work by using it.
05 / OWNERSHIP
A build you can keep
Clear handoff, working source, and a shape that does not require permanent dependency on OOG.
06 / MOMENTUM
A next release with purpose
The useful next piece, named clearly enough to build when the time is right.

Receipts, not referrals

No client logos. Real things you can open and break.

The proof is in the open. Live products on real domains, running on actual workflows. Click one. Use it. See the thing do its job.

LIVE = running in production now.  SHIPPED = launched with real billing.

Three build lanes

Clear scope before a single pixel moves.

A brief produces a defined first version. Scope, delivery shape, and price are visible before the build begins.

Identity

A mark with a job.

Scope after a short brief

For a business, product, place, or project that needs to look like itself on purpose.

✓ Identity direction
✓ Logo and usable lockups
✓ Color and type foundation
Start an identity brief →
Most common

Website

A site with a clear path.

Scope after a short brief

For work that needs a public face, a real story, and a stronger way for people to take the next step.

✓ Strategy and structure
✓ Design and responsive build
✓ Launch-ready handoff
Start a website brief →

Tool

A system that removes drag.

Scope after a short brief

For work that needs an interface, rules, data, handoffs, or automation instead of another spreadsheet.

✓ Workflow and interface
✓ Real working version
✓ Clear operating handoff

The OOG standard

The first useful version must be visible early. You will see a real thing before the energy drains out of the room.

A clear starting point

Show the rough materialscreenshots, notes, links
Name the actual userbuyer, team, guest, client
Name the real deadlineif one exists

Answered before you ask

Questions

What does OOG actually build? +

Identity systems, websites, custom tools, operational interfaces, and product experiences. The common thread is simple: a real thing needs to exist and do a job.

Can you work from an ugly first version? +

Yes. A rough page, spreadsheet, voice note, screenshot pile, or half-finished idea is often the useful starting material.

How does pricing work? +

A build brief produces a clear first version, scope, and price before work starts. No invented package, no surprise after a call.

How long does a build take? +

It depends on the job. The concrete first version and release shape are agreed before the work begins, not hidden inside a vague timeline.

Do we own the work? +

Yes. The work is designed to be used, operated, and kept by you. OOG can remain involved when useful, not because the build is held hostage.

Start here

Tell us what needs to exist.

A rough sentence, voice note, screenshot, or frustrating process is enough to begin. The build brief goes directly to OOG.

BUILD BRIEF / DIRECT HANDOFF
Bring the rough version.
The intake is built for incomplete ideas: a business problem, an old site, a new product, a broken workflow, or a thing you need to exist.
Open the build brief →